Wednesday, November 21, 2007

Amazon Unbox: A dream went sour

Launch of Amazon Unbox was an exciting event for me, finally on demand (offline) digital content from non-operators (Read Cable). Although the pricing had already put me on the negative side. This is a text from Amazon Unbox site,

"our rental video can be stored on your PC or TiVo DVR for 30 days. Once you press play, you have 24 hours to watch the video before it expires."

What a foolishness. You are paying rental, but why there is difference in digital content and hard copies (DVD or HD-DVD or Blue Ray).

And Amazon is charging $3.99 (most of the new movies) for each rental.

I am speechless...

Next Blog: Will update about my views on Amazon Unbox "Out of Mind" viewers profiling (viewing habits) algorithms.

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