Thursday, September 14, 2006

Content 2.0

Its like a fashion these days to add 2.0 anything related to web. It all started with AJAX/Community driven concepts/sharing/Mash up.

In between all this, Music (lets talk about audio content only) remained same go either Apple way (cool player, great user experiance with affordable price for content) or every one else (from Napster to go to illegal downloading). In between Sony did biggest blunders, first launching digital music player without MP3 support and finally flawed DRM implementation in Music CD.

Microsoft was sitting at the back trying to put power in almost all non-Apple devices (with DRM and PC based software). Finally Microsoft is in the ring, not for boxing showdown, but for Sumo wrestling.

Microsoft finally launched Zune, its first entry into audio content device (Microsoft is already in gaming, XBOX).

Zune is really making music and content 2.0 in terms of downloading and distribution. Main specs of Zune are,

WiFi, 30GB of HDD, built-in FM, a 3-inch screen and the basic music, pictures and video playback

To me these functionality are going to make it distinctive from me too (lets keep Apple out of picture, that has cult following),

-> WiFi connectivity: Its not just basic but peer-2-peer (P2P) support, which is key in future evolution. File sharing among communities, software updates to focussed services (catering audiophiles) will become key differentiators.

-> DRM control: Zune is taking mobile DRM approach (Distribution/Super distribution). Now the user can share the content to different parties, with/without using network. The receiver can use the content for 3 days, and after that can buy the usage licence online. This will fill the gap in the creating communities for music fans (we need to understand, biggest online communities are music focussed.. MySpace also started as rock band fans community, rest is history).

Thats why I am calling this: "Content 2.0" world...

Finally Microsoft is putting its home in order, I am hoping, Zune is not using Windows/DOS based OS. It will be shame, if they are using. Whatever people say, only other product Microsoft is able to seel (than Windows OS) is XBOX, and that is surely not Windows.

Next blog will touch this in more details...


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